For People Who Want to Arrive Smiling
It took us 10 years to admit it, but here we are: we had to rethink what we are actually making. Because on paper, as a kick scooter, Boardy can look like an odd choice. We can make rational cases for it: premium, handmade, beautiful, eco-friendly… great. But that still does not explain the real reason people go for it. Then we finally put into words what we have felt all along: they are not really buying a scooter. And yes, they do it with a smile too. 🙂